Unbridled Provides Sell-Side Advisory to 17 Taco Bells in San Diego, California


Unbridled Capital recently provided sell-side advisory services to SD Bell, Inc. on the sale of 17 Taco Bells in the San Diego, CA area. The restaurants were sold to existing Taco Bell franchisee Cotti Foods Corporation, led by Pete and Holden Capriotti.


“We are thankful to have owned these Taco Bells in the San Diego area, close to where the brand was founded many years ago. I have worked with Rick for almost 20 years in a variety of capacities, so it was a no-brainer to call Unbridled Capital when it was time for us to consider selling. Rick and team have been our sell-side advisor multiple times, and we have also bought or invested in several businesses he has represented. Unbridled does a tremendous job – they are smart, well-connected, diligent, trustworthy, and very customer-focused. We consider them as partners and friends, and we continue to value their expertise tremendously. To any franchisee in any brand, I would highly recommend hiring them,” said franchisee Paul Hoover.


“Despite the challenging operating environment, this transaction was smooth and had a swift and successful outcome. Paul and his organization are like family – they are fair and reasonable people who also operate great restaurants. This was our first time working with Cotti Foods, and we were impressed with their organization’s approachability and effectiveness. Congrats to SD Bell’s team in successfully exiting a great market, and best wishes to Cotti for continued success and future growth. We send a humble hug of appreciation for everyone’s trust and faith in Unbridled to help along the way,” said Rick Ormsby, Managing Director.


At Unbridled, we are proud supporters of the Taco Bell Foundation and have recently been honored to join the Taco Bell Foundation Champions program. This program is comprised of socially conscious businesses that invest in the Taco Bell Foundation’s mission to break down barriers to educate and inspire the next generation of leaders through scholarships, mentorship, community support, and experiences. For Unbridled, we want to be a blessing because we have been blessed.


Unbridled Capital has about a dozen active assignments and continues to maintain an industry-leading closing percentage of over 90%. For more information, please contact Rick Ormsby at 502-252-6422 and [email protected].