Unbridled Provides Sell-Side Advisory to 35 Taco Bells in the Midwest

05.23.2025

Unbridled Capital recently provided sell-side advisory services to Bells and Birds, Inc. and Mariane, Inc., led by Rodney Walker and Randy Stuck, on the sale of 35 Taco Bells in the Midwest. The restaurants were sold to Black River Bells LLC, led by existing franchisees Pete and Clint Lyders.

“We had an excellent past experience with Unbridled Capital on a previous sale of our Louisville Taco Bell market several years ago. So, we did not think twice when calling them after deciding to sell some of our Taco Bell restaurants in the Midwest. Once again, they did an outstanding job, garnering many competitive offers and helping with the facilitation of the transaction during the contract phase, transfer approval, and due diligence. We give the Unbridled team a very strong endorsement to any franchisee considering a sale of their business. We are repeat customers for a reason!” said franchisee Rodney Walker.

“It has not been the easiest M&A market over the past four years, but you would not have known it during this deal. These were strong-performing restaurants that were well received during the marketing phase. Once the ultimate buyer was chosen, the closing process was efficient and successful due to a hands-on approach by all parties. High praise is given to the seller, the buyer, and also the Taco Bell brand. To Rodney, Randy, and their entire organization, we send a big congratulations but not a goodbye. And to the Lyders family, our Unbridled family wishes you many years of future success,” said Rick Ormsby, Managing Director.

Unbridled is honored to have earned the trust and confidence of so many Taco Bell franchisees. We continue to be an avid supporter of the Taco Bell Foundation – at Unbridled, we want to be a blessing because we have been blessed. For more information, contact Rick Ormsby at 502-252-6422 and [email protected].