Unbridled Provides Sell-Side Advisory to 8 Taco Bells in Georgia & South Carolina


Unbridled Capital recently provided sell-side advisory services to Bravo Foods and Celebration Restaurant Group, led by Andy Rosen, on the sale of 8 Taco Bells in Georgia and South Carolina. The restaurants were sold to existing franchisee JEM Restaurant Group, led by John McGrath.

“Unbridled continues to do a fantastic job representing our interests – we are a very happy three-peat customer. We are not leaving the Taco Bell system but instead decided to sell the Savannah market to further focus on our Orlando market. Rick and the Unbridled team developed a competitive market for our restaurants, helped us constantly through due diligence, and got our deal to the closing table. Given the added year-end pressures, Unbridled worked tirelessly to help achieve our goals. In addition to their perseverance and excellence, we trust Rick and his team. This trust is the cornerstone of why we continue to choose them and work seamlessly together,” said franchisee Andy Rosen.

“Andy and I are cut from the same mold – former Yum! corporate guys who found their way to the franchise side of the business many years ago. It has been a privilege to watch the growth of his amazing team. They do things right and operate with integrity - I respect them greatly. When we were called upon to sell the Savannah Taco Bells, we jumped at the opportunity. Timing was tight, and there were various surprises along the way. I am proud to say that we hung in there together, as did JEM Restaurant Group. I am happy at the outcome here for everyone. To Andy, Vikki, and the entire Celebration team, we wish you a hearty congratulations. And to JEM, we hope you do wonderful things with this market – and beyond,” said Rick Ormsby, Managing Director.

At Unbridled, we love the USA and support our warriors. As a condition of this closing, Unbridled will give a charitable contribution to The Blue Angels Foundation, honoring our nation’s heroes. Its mission is to support wounded veterans through transitional housing, counseling, PTSD resolution, permanent housing, life skills, transportation, and employment. We want to be a blessing because we have been blessed.

With a half-dozen new assignments in the past few weeks, 2022 could be a continuation of the recent and historic M&A activity in the franchise sector. Continue to stay tuned for more assignments in the coming months.

Despite meteoric growth, Unbridled Capital continues to maintain an industry-leading closing percentage of over 90%. For more information, please contact Rick Ormsby at 502-252-6422 and [email protected].